The NHS Greater Manchester winter vaccination campaign toolkits for 2026/27 ‘Keep Protected’ are here.
Every winter, the NHS offers free vaccinations to those who are eligible, helping to protect against serious illnesses that become more common during the colder months.
This winter, we want people to see vaccination as a simple step that can help protect ourselves and those around us from serious illness. That’s where we need your support.
NHS GM have created two toolkits to support winter vaccination uptake across Greater Manchester and to help you share targeted messages with your local partners, networks and stakeholders. Materials in community languages will follow shortly.
Both toolkits include:
- Newsletter copy
- Electronic leaflets, including Easy Read versions
- Posters
- Screen graphics
- A full social media pack
- An information sheet to support conversations about vaccination
Toolkit 1: Pregnancy and children
This toolkit contains resources aimed at people who are pregnant, children aged 2 to 3 years and school-aged children. These assets can be used immediately across your communications channels.
Toolkit 2: Over 65s and long-term health conditions
This toolkit contains resources aimed at people aged 65 and over and those living with long-term health conditions. These assets should be used across channels from 1 October onwards, in line with the wider vaccination programme.
2026.09.28_NHS_HSCW-flu-vaccination_care-comms-toolkit
DHSC Adult Social Care Winter Vaccines letter 2627
One of the quickest and easiest ways to support the campaign is to share posts and assets from our social media channels and encourage your networks to do the same:
- Facebook: @NHSGreaterManchester
- Instagram: @nhs_gm
Don’t forget that the campaign toolkits contain a wide range of resources and communications materials to support your local activity throughout the campaign.
If you experience any issues accessing the files, or if you have any questions, please contact nhsgm.communications@nhs.net
It’s important for us to understand how the toolkits are being used and whether they’re working for your audiences. Please let us know where you’re sharing the materials so we can identify opportunities to expand our reach and support.
